Traditionally, massage therapy has been the most-requested service at spas in both the U.S. and worldwide. The Day Spa Association announced on May 5 the release of a new report detailing visits to spas and guest demographics.
The report’s purpose is to help spa owners, manufacturers and suppliers to better understand and define the current trends of day- spa guests.
Among the results:
• Men are still in the minority of day spa guests; however, they spend more and they are more loyal to a day spa facility than their female counterparts.
• People under age 25 spend less money
at a day spa than do older spa guests, yet they are inclined to buy more take-home retail products.
• The 60-plus age group of spa guests is still small in numbers; however, these older guests spend more per visit than do younger spa guests.
The Day Spa Association’s report also addresses spending habits, the most desired service treatments, what guests remember about their spa treatments, how they feel about the pricing and value of services, professional product sales and spa travel trends.
From MassageMag.com
current trends, demographics, massage therapy, money, report details, spa facility, spa guests, spa owners, spa travel, spa treatments, spas, spending habits
Employers find that massage breaks are a cost-effective way to boost productivity and offer employees relief from stress. You’ve been hearing a lot from employees lately that they’re feeling stressed out and stretched thin. Managers in several departments note that morale is down, tension is up, and people are struggling to keep the smile in their voices when they talk to customers. And maybe the HR department is a bit stressed out, too. What can you do? Employee surveys or workload and staffing re-evaluations may come to mind, and those are good long-term approaches. But for a quicker solution, have you considered massage breaks?
